"Farmers are real people doing what they love just like Hollywood stars or athletes and they serve our best interests when they grow real food for our health. But we are only now connecting the dots between their endeavors and our health. We easily connect the dots between our entertainment and the sports figures and stars so they make a lot more money. Hopefully some day when we wise up we will be willing to pay farmers what they are worth as well. they sure do work for it because they love it. And by shopping Farmers Markets we are loving them back...."