As farmers market season is in full swing, the 15th annual America’s Farmers Market Celebration™ kicks off less than two weeks away! America’s Farmers Market Celebration highlights the important role farmers markets play in communities across the nation while celebrating the farmers, staff, and volunteers that make markets happen. While they’ve long served as pillars of local food in urban centers and town squares, in recent years, farmers markets have gained the national recognition they deserve as essential businesses that power farmers and communities to thrive.
The AFMC database and interactive map on markets.farmland.org is the largest listing of farmers markets in the United States, containing more than 7,000 listings and allowing anyone in America to find local farmers markets wherever they live or visit.
Maintaining an up-to-date farmers market listing in a national directory as the AFMC database is essential for market managers and vendors. By recognizing the significance of accurate listings and investing time in keeping them current, farmers markets can thrive and continue to serve as vibrant spaces that celebrate local agriculture, artisans, and the spirit of community. Here are 3 reasons it is vital in keeping your farmers market listing up to date in an online directory now and throughout the year.
- 1. Enhancing Visibility and Attracting Customers
National directories serve as a go-to resource for individuals seeking information about farmers markets in their area. Potential customers often rely on these directories to discover new markets or find details about their favorite ones. By keeping your farmers market listing up-to-date, you increase your market’s visibility, making it easier for interested customers to find and engage with your market.
- 2. Providing Accurate Information
An up-to-date farmers market listing ensures that accurate information is readily available to the public. Imagine a potential customer discovering your market in a national directory, only to arrive at the listed location and find it closed or moved. Such inconsistencies can lead to frustration, a negative perception of your market, and a missed opportunity to serve customers who were genuinely interested in supporting local producers. By maintaining accurate information, you establish trust and credibility with your customer base.
- 3. Building a Strong Community Connection
Farmers markets are not just places to purchase goods; they are community hubs that foster connections between local producers and consumers. When your farmers market listing is current, you provide a reliable platform for vendors to showcase their products and connect with potential customers. This connection extends beyond the market day and encourages ongoing relationships, fostering a stronger sense of community and support for local agriculture.
Do you need to update your farmers market listing, add your market to the Celebration database or see a market that is no longer in operation?
Please use our farmers market form to submit changes or additions to the farmers market database before June 19, 2023, on markets.farmland.org. Our goal is to make the database the largest and most current listing of markets in America, but we need your help to do so!