For more than 50 years, the Watauga County Farmers’ Market has brought the High Country together each Saturday. More than 60 local farms, food producers, and artisans sell only what they grow, raise, bake, or create. Known as “Boone’s Town Square,” the Market is where neighbors connect over fresh coffee, children dance to live music, and families fill their baskets with mountain-grown food. Through SNAP/EBT, Double Up Food Bucks, WIC, and Senior FMNP, it also helps make fresh, local food accessible to more people. More than a place to shop, our Market is a celebration of the people who grow, make, and sustain the High Country.