New Paltz, NY
"Farmers markets allow shoppers to see the direct connection between the farm and their food, and matches a face with their produce. Markets also enable farmers to have quick turnover in their produce, and ensures that shoppers receive the freshest food available. Generating this quick turnover makes a difference in getting the bills paid. Farmers markets also provide versatility that whole sale does not. Farmers can run specials each week, and explain the variation in their products, like why the spinach is bigger this week, or why the tomatoes are smaller. This way, we farmers always seem to be able to find a home for our food. "
- Pete Taliaferro